We specialise in effective design and implementation of consumer programmes.
We create and service consumer programmes targeted at individual (B2C) and business (B2B) customers. We are a company combining motivation and loyalty programmes, marketing research, merchandising, trade promotions, retail marketing, as well as an online service system in a complementary group of services. We offer a unique know-how, an experienced team, reliable tools and benefits resulting from the scale of operation.
The programmes in which participants receive a gratification in a material form have the unfading popularity among consumers. The prize may be awarded in exchange for collected points or meeting some other conditions.
These programs are aimed at building long-term customer engagement in the world of the brand and creating a positive image of the company. For example, participants are offered a membership in a club or the Regular Customer card. In exchange for a membership in the club or possession of the card, the consumer receives unique privileges.
What participants of the loyalty programme value the most are rewards. The rewards determine to what extent a client will be involved in the action. Depending on the target group, the programme should be prepared with an appropriate gratification mechanism. If the goal is to meet the expectations of many groups of beneficiaries, then the structure of the program should be simple and transparent, and the rewards offered should be diversified. For the loyalty programme to be effective, you need to prepare an unconventional concept that will catch customers’ attention and meet their expectations. The advantages of such programmes include increasing sales of a given product or service, acquiring new customers, retaining existing buyers, raising brand awareness on the market or building relationships with customers.