Marketing Strategies

To support companies in achieving sales goals, and thus increase their profits, we have developed marketing strategies tailored to the individual needs of our clients. We approach each task individually – depending on the assessment of the market situation, verification of the client’s mission and goals, competition analysis, we create a marketing plan: we select the optimal strategy, actions and adequate implementation and communication instruments.

Market penetration strategy

We focus on strengthening the brand’s position and increasing sales of the product that is available on the market. The key goal here is to retain existing and attract new customers. In order to activate sales and stabilise the market position, we focus primarily on the brand’s pricing policy, quality of services offered, selection of distribution channels and promotions.

First market strategy

The goal of this strategy is to introduce a new or modernised product to the current market. The key measure is directional analysis of competition, market trends as well as consumer needs and expectations. The challenge is to stand out from other brands, along with proper timing and marketing narrative.

Market diversification strategy

As part of this strategy, we support the inauguration of sales of products and services with an established position in the market in new sales channels. Activities in this category are only seemingly easier than in case of the first market strategy: it is necessary to thoroughly identify and segment the new market, as well as to analyse the purchasing habits of new buyers.

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