To support companies in achieving sales goals, and thus increase their profits, we have developed marketing strategies tailored to the individual needs of our clients. We approach each task individually – depending on the assessment of the market situation, verification of the client’s mission and goals, competition analysis, we create a marketing plan: we select the optimal strategy, actions and adequate implementation and communication instruments.
Market penetration strategy
First market strategy
Market diversification strategy
Market penetration strategy
We focus on strengthening the brand’s position and increasing sales of the product that is available on the market. The key goal here is to retain existing and attract new customers. In order to activate sales and stabilise the market position, we focus primarily on the brand’s pricing policy, quality of services offered, selection of distribution channels and promotions.
First market strategy
The goal of this strategy is to introduce a new or modernised product to the current market. The key measure is directional analysis of competition, market trends as well as consumer needs and expectations. The challenge is to stand out from other brands, along with proper timing and marketing narrative.
Market diversification strategy
As part of this strategy, we support the inauguration of sales of products and services with an established position in the market in new sales channels. Activities in this category are only seemingly easier than in case of the first market strategy: it is necessary to thoroughly identify and segment the new market, as well as to analyse the purchasing habits of new buyers.
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In whole Poland we have a network of more than 15000 promoters, sales representatives, merchandisers, consultants and hostesses.
Modern channel
Traditional channel
HoReCa channel
Media electronics
Beauty
DIY
Pharmacy
Discount stores
Fuel station
Chain clothing stores
Bank outlets
Car salons
Shopping centre
warehouses
Telco
Distribution and logistics centers
Production halls
Bookstores
Do you have any questions? Write to us:
We implement projects on every scale, in every place, at any time!
Consent to the processing of personal data Pursuant to Article 6(1)(a) of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27th April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (hereafter: GDPR), I hereby give my consent to the processing by ASM Sales Force Agency spółka z ograniczoną odpowiedzialnością with its registered office at ulica Świętokrzyska 18, 00-052 Warszawa, entered in the register of businesses of the National Court Register maintained by the District Court for the Capital City of Warsaw in Warsaw, 12th Commercial Division of the National Court Register, under KRS number: 0000308860, NIP: 5252426505 (‘ASM’), of my personal data, i.e. my e-mail address, for the purpose of my receiving the ASM newsletter.
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2. My personal data will be processed for the purpose of sending me the ASM newsletter, pursuant to Article 6(1)(a) of the GDPR.
3. My personal data may be provided by ASM to other entities from the group of undertakings of ASM GROUP established in the Republic of Poland and listed at the website www.asmgroup.pl.
4. My personal data will not be transferred to any third country or to any international organisation.
5. My personal data will be processed by ASM until I withdraw my consent.
6. I have the right to request access to and rectification or erasure of my data or restriction of processing or to object to processing, the right to data portability as well as the right to withdraw my consent at any time, without affecting the lawfulness of processing (based on consent before its withdrawal).
7. I have the right to lodge a complaint with the President of the Personal Data Protection Authority if I find that the processing of personal data infringes the provisions of the GDPR.
8. The provision of data is voluntary but necessary for the above-mentioned purpose.
9. ASM will make no decisions based on automated processing, including profiling, of my personal data.
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