ASM Group S.A is a holding company managing the capital group of subsidiary companies specialised in providing comprehensive sales support and outsourcing services. ASM Group S.A. operates in Poland, Italy, and DACH countries (Germany, Austria and Switzerland). Altogether, companies within ASM Group S.A. provide services to 1500 Clients. Since 2016, the company’s shares has been listed at Warsaw Stock Exchange (GPW).
Merchandising
Throughout presentation approach aiming at engaging customer’s interest in a certain product, merchandising has a great influence on consumers’ behaviours, and consequently on the rise of sales.
Our services include:
Thanks to cooperation with our companies Client receives:
Outsourcing
Outsourcing is one of the most effective measures when it comes to optimisation of business processes. It helps to reduce staff management costs, provides more flexibility in business operations, relieves the Client in many areas.
Outsourcing sales force means establishing and managing teams of representatives supporting sales, and administrating Client’s teams.
Services provided by the companies within the Group include:
Field marketing
We take care of sales activation which includes promotional actions aiming at sales support or brand promotion using tools and we take actions to reach a consumer directly with a brand /product.
This includes activities both at a shop shelf where a consumer makes a decision on a purchase, as well as activities outside shops – in the places where a potential consumer works, or spends spare time ie. streets, boardwalks, beaches, parks, sports centres, pubs, clubs or restaurants.
We specialise in analysing the market situation based on shelf survey. The goal is a thorough market research and the use of innovative analytical methods.
Our advantages in the field of market research are:
Advantages of using marketing research results:
We also specialise in “Mystery Shopping” and customer satisfaction surveys. The goal is to use the obtained results in management practice.
As part of the “mystery shopping” survey, we check and monitor i.e.:
The “customer satisfaction” survey has an impact on the company’s results and success. It attracts new customers and makes loyal customers stay with the brand.
The study provides the opportunity to observe behaviour in the following areas:
Acquisitions
A purchase of national entities with similar business profile in order to increase a share in national sales support market.
A purchase of foreign entities with similar business profile.
Organic growth
A purchase of national entities with similar business profile in order to increase a share in national sales support market.
A purchase of foreign entities with similar business profile.